The challenge creating consistent digital assets

The need for good quality assets to be created quickly and efficiently is greater than ever. According to research by Frontify, as many as 85% of employees use brand guidelines to develop campaigns, products and other business collateral – but only 10% of brands maintain total brand consistency.

Even when these are created and followed, according to Marq, creative teams spend 5-10 hours a week on mundane edit requests, which don’t fully utilise their abilities or skills.

Overworked designers or a lack of brand resources can often lead to staff taking it upon themselves to create assets quickly on the fly.

This can often lead to problems.

Random fonts creeping in, off-brand colours that clash and logos clipped from websites looking stretched and distorted.

What’s the point in spending months crafting brand guidelines and perfecting the look and feel of your business if bottlenecks and stretched resources mean these are often not adhered to?

And it becomes a bigger problem for the wider business as a whole:

• Senior staff policing socials to make sure the right font and brand idents have been used
• Designers up in arms that staff are bypassing them and creating substandard assets

This is not just a design problem. It’s a business problem.

How Format helps

Format isn’t a tool that can replace your designers – it’s one which can enable anyone in a team to create templated assets, leaving your designers with more time to focus on bigger, one-off creative projects.

With our tool, members of staff with little or no design knowledge can:

• Create brand assets quickly and effectively
• Which always meet brand guidelines set by designers

People with no design experience need assets constantly, that’s not going to change soon – and Format allows them to create them seamlessly, freeing up your designers to do what they’re best at and allowing your brand managers to focus on more important work than policing brand consistency and firefighting mistakes.

We believe there are three pillars to successful content creation:

1. Speed
2. Volume
3. Quality

At the moment, many brands are having to sacrifice at least one of these pillars when creating assets.

If you want a high volume of quality assets created, then speed is often sacrificed.

Or, assets are being created at a high speed and volume but the quality and brand consistency is being sacrificed.

Where this has worked

Many businesses have results to show how brand consistency has positively contributed to revenue growth – some 68% have seen a rise of 10% or more (Marq).

The results from Format back this up.

Originally created to solve the problem of bottlenecks in asset creation as well as ensuring complete brand consistency, we quickly realised it could lead to astounding business results too.

Rugby podcast The Good, The Bad and The RugbyThe Good, 
The Bad & The Rugby were an early adopter of Format and reported in the 12-month period following their adoption of Format:

• A 53% uplift in published posts as their whole team could create assets
• A 49% increase in Instagram followers
• And an 86% growth in commercial revenue

Proving Format’s benefit across the entire business.

Book a demo now to discuss with us how your business could have similar, positive results.