Athletics Weekly
How Athletics Weekly won the race to social feeds during the Olympics
Format enabled…
trackside journalists to create and publish race results and breaking news as soon as they happened, beating their competitors to the feed.
Being first
Allowed Athletics Weekly to enjoy algorithmic benefits as they saw their posts reaching more fans, hungry for updates.
Additionally, their pixel-perfect, skilfully designed assets were seen by athletes and National Olympic Committees before others who then chose them to celebrate their successes.
of Athletics Weekly’s posts during the Olympics were made using Format
organic impressions of Format assets in two weeks of the Games
new followers during the Olympic period
Winning the race to social feeds
Athletics Weekly’s lean team of reporters were able to use Format from inside the most watched venues in the world to create assets faster than competitors and break news on social channels first.
Having prepared and refined designs during championships leading up to the Olympics, the team were able to use Format’s web based app across all devices, as the moments which mattered happened. Negating the challenges of slow loading software or waiting for emails to and from designers – and with confidence the results would always be pixel-perfect.
Their speed to publish gave their posts algorithmic advantage leading to greater reach and contributed to 15,000 new followers across platforms. Additionally, Athletics Weekly’s posts were the first athletes and National Olympic Committees saw, with many – including Team GB’s record breaking 4x400m team members, Carl Lewis and Team Botswana celebrating Letsile Tebogo’s iconic 200m Gold Medal – accepting Instagram collaboration requests with the magazine and website.
Format's features
Create from all devices
Available on desktop, mobile, tablet – or anywhere you can access a web browser.
Format's features
Multiple aspect ratios
Export your Format in any aspect ratio for easy and rapid publication across channels.
Format's features
Smart scaling
Images and text automatically fill space and rebalance with expert accuracy.
Format's features
Dynamic layout
Effortlessly love between different theming as image layers transform and optimise based on content inputs.
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