The Good, The Bad & The Rugby
How Format helped increase
commercial revenue by 86%
Format enabled…
social assets to be created and published faster and more often, leading to increased brand partnership opportunities.
Increased social inventory to sell
With Format enabling richer assets to be posted more regularly across social channels, The Good, The Bad and The Rugby team had more content inventory to sell in to partners wanting exposure to their dedicated rugby audience.
uplift in published posts between the 2023 and 2024 Six Nations after adopting Format
increase in Instagram followers after one season with Format
growth in commercial revenue with more inventory and a larger audience to sell against
Podcast to rugby media brand
The Good, The Bad and The Rugby already enjoyed successful commercial partnerships with the likes of Vodafone, British Airways, Amazon Prime and more but they wanted to expand their deal opportunities by moving from being a rugby podcast to a 24/7 rugby media brand and publisher.
Format helped them revolutionise their offering by increasing their social creation capabilities and therefore the inventory they had available to sell to partners.
Through the creation and distribution of breaking news, team lineups, live scores, stats and more from the sport’s matches which mattered they became a key voice in online rugby conversations – and were no longer restricted to what was said in the studio.
Format's features
Dynamic layout
Effortlessly move between different theming as image layers transform and optimise based on content inputs.
Format's features
Multiple aspect ratios
Export your Formats in any size to fulfil your need on social, digital or in real life.
Format's features
Create from all devices
Available on desktop, mobile, tablet – or anywhere you can access a web browser.
Start creating with Format
Format can be the ultimate design co-pilot for your whole team. Reach out to discover how we can help you increase performance and reduce stress.
House of Creative
Format was used to create Instagram Reels thumbnails which improved performance by 149% compared to the channel average
Sofar London
How Format allowed 98% of their artists to create perfectly on brand Sofar Fringe announcement assets
