How it worked

House of Creative recently began producing Boks Unpacked, a South African rugby podcast hosted by Jean de Villiers, Schalk Burger and Hanyani Shimange. Our role covers full production, social output and channel management. In South Africa, the level of rugby interest is intense, and the demand for quick, consistent content becomes clear almost immediately.

Creating each social asset manually wasn’t the best use of our resources and made it harder to keep the output consistent. We needed to reshape the way we handle social output across platforms.

That’s where Format stepped in.

We started with a creative phase to define the look and feel. This was an enjoyable process, working with our design team to ensure we were happy with our brand identity. Once our templates were set, there was no need to rebuild each visual from scratch.

Format gave us the ability to produce clean, on-brand graphics in minutes.

It removed a lot of repetitive work and allowed our team to focus on the content that drives the show.

Results spoke for themselves

Consistency stood out straight away. Every graphic produced through Format matched the Boks Unpacked identity. The risk of variations creeping in, or off-brand styles disappeared. And, over time, this built a stronger presence across all platforms.

Our workflow improved as well.

We no longer had to wait for revisions or chase updated files. If a graphic was needed, we created it immediately and kept moving.

Impressively, anyone on the team has been able to use Format, which has helped us maintain pace during busy periods and meet deadlines.

And the positive effects showed in performance, as Instagram Reels on the page which used thumbnails created using Format had 149% more views than the channel average.