Sofar London
How Sofar London empowered their partners to create 100+ on-brand launch assets with Format
Format enabled...
scalable, editable and perfectly on-brand content creation
'No hierarchy just talent'
To announce their first ever festival the Sofar London team came to Format wanting to quickly and efficiently equip a wide range of artists, comedians, dancers and venues who were taking part in Sofar Fringe with promotional assets that were both on-brand and personal.
participation rate from Sofar community
pieces of on-brand content created without stifling individuality
impressions across social media
How did it work?
The scale of Sofar Fringe is huge with a vast range of artists, comedians, dancers and venues all coming together.
Some of them have marketing teams, while others do everything for themselves, which meant Format needed to be accessible to everyone, irrespective of their technical, content or design background.
Our solution enabled scalable, editable and brand-aligned content creation by:
- Taking templates from Sofar’s designer
- Turning them into Formats
- Locking all brand critical elements in pre-determined places with variation options
- While giving freedom to partners to upload their image, choose preferred style and export aspect ratio
- Provide a simple and clear interface for anyone, regardless of their design background, to use
Anyone can create with Format
Format can give creative freedom to your partners to make and share promotional assets for your events or products, while you keep full control of your brand and guarantee how it’s presented across them all.