Effortless asset creation, built on smart, intuitive features

Format takes care of the heavy lifting so your team can focus on what actually matters. Here’s how.

Smart scaling means images and text automatically fill the space and rebalance with expert precision, so every asset looks right — no nudging, no eyeballing, no eleventh-hour fixes. Dynamic layouts let you switch between themes without starting from scratch, leading to the possibility of creating unlimited variations from just one template as it offers infinite on-brand possibilities – all built in minutes.

Together, that’s the core of Format: build the template once, and let it do the work every time after.

When it’s time to scale, you can export in multiple aspect ratios – allowing for each and every different platform. Export your designs in any size, instantly. And when you need volume, not just variety, our batch creation ability turns a CSV into an unlimited run of assets in seconds.

No manual edits, no wasted afternoons.

None of this happens in a bubble. We can seamlessly connect and integrate Format to APIs so real data populates your designs automatically, and content subscriptions like Getty so you can have everything in the same place.

And because Format lives in the browser, it’s there whenever you need it – in the office, at home, or on the go, on any device.

And here's the best part: it's not just for designers

Once a designer sets up a template, anyone on the team – regardless of design experience – can create and export stunning variations in minutes.

No back-and-forth.

No waiting on someone else’s calendar.

No delays between having the idea and getting it live. Just effortless, on-brand assets, every time, from whoever needs to make them.

That’s fewer obstacles and more efficiency. By removing the common bottlenecks of asset creation, Format lightens the load for the whole team and streamlines workflows so everyone can focus on the work that actually needs a person thinking hard about it — not the tenth resize of the same post.

What Format actually saves

Time, obviously. But also workload.

Burnout.

Endless rounds of amends.

Bottlenecks.

Resources and budget.

Stress.

And — maybe most importantly — headspace.

Because when your team spends less time fighting with design tools, they have more time to create, innovate, and grow. That’s not a small thing. It’s the difference between a content team that’s constantly catching up and one that’s actually ahead.

It’s already showing up in the numbers for teams using Format:

• The Good, The Bad and The Rugby grew commercial revenue 86% year-on-year, producing more sponsor-ready content at pace.
• Boks Unpacked saw a 149% lift in views of their vertical social video by using well designed and quick to produe thumbnails in Format.
• And at the Paris Olympics, Athletics Weekly published professional-quality graphics within seconds of events finishing – because the templates and guardrails were already built, ready for the moment they were needed.

If your team is still fighting the tools instead of using them, it’s probably worth a conversation.