How Format partnered with CricViz to enable their cricket analysts to be social media producers during the IPL

We worked with CricViz during the Indian Premier League to quickly, easily and effectively convert their unrivalled data and analysis into beautiful and immediate social media assets

We’re delighted to have been working with CricViz during the 2025 Indian Premier League, assisting and enabling their expert cricket analysts to quickly and efficiently create social media assets to inform and engage their passionate cricket audience.

They were able to reinvigorate output on their @CricVizAnalyst account on X and @CricViz on Instagram with well designed graphics, complimenting and elevating their text-only posts.

Directly integrating CricViz data

We weren’t only able to help CricViz with manual creation of assets, but we connected with their API to pull their live data onto a their Format to create rich content instantly – something which wouldn’t be possible using other tools.

4.5m

organic impressions achieved during the IPL across CricViz accounts

115.7k

engagements

30%

of reach came from non-followers

Multiple Formats

CricViz’s analysts had a range of Formats to choose from to best tell their story with their unrivalled data and insight – from wagon wheels, head to heads, table and image or text-based graphics.

As a data and analytics business, we’re always looking for new ways to showcase insights that engage, excite and inform sports fans. Format is an incredibly smart tool, providing the ideal platform to achieve CricViz’s social media objectives for the 2025 IPL. Our team of analysts were able to create and post multiple eye-catching graphics within seconds as the action unfolded.

Alan Davis, Marketing Director at Ellipse/CricViz
Format

Start telling cricket stories using Format

If you’re interested in adding Format to your CricViz package, or would like to talk to us about creating assets like this or beyond cricket – book a demo and we can show you how Format can be the perfect productivity partner for your team.

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