Terms and Conditions

These Terms of Use are effective as of June 4, 2025.

By using the Service, you agree that these terms will become a legally binding agreement between you and Format Social Limited of The Barn, Calcot Mount, Calcot Lane, Curdridge,Hampshire. SO32 2BN “These Software as a Service Terms of Use (“Terms”) apply to your (“you” or “your”) use of Format’s digital asset creation platform (the “Service”) in conjunction with your Order Form (“Order Form”) detailing the specifics of your quote and order for the use of the Service (“Format”). The terms below are legally binding. In the event of any conflict between the Terms and the Order Form, the Order Form shall prevail.

1. Overview

a. Using Format.
Format is a platform that uses your own content to create digital assets (each a “Design”). When you use the Service, you’ll have access to a variety of templates provided by yourself or Format into which you will plug in your own content to use in your designs (“Licensed Content”). Your use of the Licensed Content is subject to the Format Content Licence Agreement own content (“User Content”) you have full control and responsibility over. You can use your User Content in conjunction with the tools available on Format to create your Designs.

The Service is made available on [app.format.social] and in other forms provided or made available by Format. Your use of the Service is subject to these Terms and Format’s [Format Acceptable Use Policy]. By using the Service you acknowledge and agree to Format’s [Format Privacy Policy].

You may use the Service only if you can form a binding contract with Format and are legally permitted to do so. By using the Service, you represent and warrant that you have the full right, power and authority to agree to and be bound by these Terms and to fully perform all of your obligations hereunder.

b. Access to the Service.
Subject to your compliance with these Terms Once you take out a subscription (current details of which are set out in the schedule) you are granted a non-exclusive, limited, non-transferable, freely revocable licence to access and use the Service for business or personal use. Format reserves all rights not expressly granted under these Terms. Each person must have a unique account (“Format Teams” account) and you are responsible for any activity conducted on your account. You may not allow any other party to access or use the Service with your unique username, password, or other security code. To gain access to the service and create an account please visit http://format.social for ways to get in contact or email info@format.social. You agree that Format has full access to your Format Teams account for the purposes of (i) setting up your unique Format Teams account (ii) creation of new Designs (iii) maintenance of the Service (iv) technical support (v) training on use of the Service (iv) any other access that Format deems necessary for optimising your experience with the Service.

Use of the Service is subject to the stipulated limits in the schedule (or as otherwise agreed between you and Format as stated in the schedule regarding (a) the number of Formats (b) the number of monthly downloads (c) the number of brands and (d) the stated prices for additional format creation.

Format shall use commercially reasonable endeavours to make the Services available 24 hours a day, seven days a week, except for:

(a) planned maintenance carried out during the maintenance window of [10.00 pm to 2.00 am UK time]; and

(b) unscheduled maintenance performed outside normal business hours, provided that Format has used reasonable endeavours to give the you at least 6 hours’ notice in advance

c. Acceptable Use Policy.
Your use of the Service, your User Content, and the Designs must comply with Format’s Acceptable Use Policy. If you fail to comply with any provision of Format’s Acceptable Use Policy. Format may delete the violating User Content and/or Designs or suspend or terminate your account with immediate effect.

d. Anti-discrimination.

Format does not support and will not tolerate its Service being used to discriminate against others, especially when based on race, religion, sex, sexual orientation, age, disability, ancestry or national origin. You are not permitted to use the Service in a manner which would or would likely incite, promote or support such discrimination and you must not use the Service to incite or promote hostility or violence.

e. Restrictions on Use of the Service.
You shall not yourself or through any third party (i) rent, lease, sell, distribute, offer in a service bureau, sublicence, or otherwise make available the Service or the Licensed Content to any third party (except as permitted under these Terms); (ii) copy, replicate, decompile, reverse-engineer, attempt to derive the source code of, modify, or create derivative works of the Service, or any part thereof; (iii) access the Service for purposes of performance benchmarking; (iv) access the Service for purposes of building or marketing a competitive product; (v) use the Service to store or transmit a virus or malicious code; (vi) use a virtual private network (VPN) to circumvent geographic-based pricing or content access; (vii) use the Service to transmit unsolicited emails or engage in spamming; (viii) use any form of data mining, extraction, or scraping on the Service and/or the contents available therein for machine learning or other purposes; or (ix) bypass the measures we may use to prevent or restrict access to the Service, including without limitation features that prevent or restrict use or copying of any content or enforce limitations on use of the Service or the Licensed Content.

2. Security and Data Privacy

a. Information Security.
Format implements and maintains physical, technical and administrative security measures designed to protect your information from unauthorized access, destruction, use, modification or disclosure.

b. Data Privacy.
Format’s Privacy Policy describes how Format collects, uses, transfers, discloses and stores your personal data. By creating a Format Teams account, you confirm that you have read, understood and agree to our [Format Data Processing Addendum] in full, and that the Data Processing Addendum shall be incorporated into these Terms to the extent Personal Data subject to Applicable Data Laws (as defined in the Data Processing Addendum) is processed by Format on your behalf in connection with your use of the Service. In the event of any conflict between these Terms and the Data Processing Addendum, the Data Processing Addendum shall prevail.

If you have a Format Teams account, and to the extent it is applicable, we act as a “Data Processor” as per the terms of our Data Processing Addendum.

3. Content and Designs

a. User Content.
You represent and warrant that you own all rights, title, and interest in and to your User Content or that you have otherwise secured all necessary rights in your User Content as may be necessary to permit the access, use and distribution thereof as contemplated by these Terms. As between you and Format, you own all right, title and interest in and to your User Content. You grant Format a royalty-free and sub-licensable licence to display, host, copy, store and use your User Content solely to the extent necessary to provide the Service to you. To the extent you include User Content in a Design that you’ve shared with others, you grant Format a perpetual, irrevocable royalty-free, sub-licensable, licence to display, host, copy, store and use your User Content to the extent necessary to continue to make that Design available.

Format is hereby granted the right by you free of charge to use your brand and User Content in marketing materials promoting use of the Service

When you upload content to Format, you’re guaranteeing that you have the rights to it. We never obtain any ownership over your content, but we do need you to give us certain rights to store it and have it ready for you to use in your designs.

b. Licensed Content.
You may use Licensed Content in connection with the Service. The use of Licensed Content is subject to additional licence rights and restrictions set forth in the Format Content Licence Agreement. The applicable licence rights and restrictions vary depending on the type and source of the Licensed Content. You can determine which Content Licence Terms apply by hovering over the item of Licensed Content and clicking on the info icon.

c. Designs.
Your Designs will include a combination of User Content and Licensed Content. While you retain ownership of your User Content, any use of Designs containing Licensed Content are subject to the applicable terms of the Format Content Licence Agreement.

We never own your designs, but there may be certain restrictions depending on the types of Format-provided content you’ve included in your designs.

d. Sharing and Publishing Your Designs.
You may publish or share Designs with others via a Third Party Service, or via a link. Format maintains no responsibility in relation to such sharing of Designs.

There are a number of ways to share your designs with the world. You’re responsible for who you share them with and how you do it.

You may elect to use the Service in conjunction with third-party websites, platforms or apps (“Third Party Service(s)”). Your use of a Third Party Service is subject to the terms and conditions applicable to that Third Party Service. Format makes no representations or warranties in relation to Third Party Services and expressly disclaims all liability arising from your use of Third Party Services.

Within Format, you can use apps created by third parties. Those apps might have their own set of terms that apply to you and because the apps were created by third parties, we can’t be responsible for them.

e. Taxes.
Your subscription fees are exclusive of all taxes unless otherwise specified in an agreement with Format, within the Service or on an applicable invoice. Tax rates are calculated based on the billing information you provide and the applicable tax rate at the time of your subscription charge.

f. Cancellation.
Save as varied in the terms of your Order Form, you can stop using the Service and/or cancel your subscription at any time via your Format representative on giving at least three months’ notice prior to the end of the term detailed in your Order Form. If you cancel your subscription you will not be entitled to a refund of any fees already paid and any outstanding fees will become immediately due and payable.

g. Changes to Pricing.
Format reserves the right to change its prices at any time. If you are on a subscription plan, changes to pricing will not apply until your next renewal or thirty (30) days after notice, whichever is later.

h. Automatic Renewal.
The terms of your Order Form will automatically renew at the end of the term for a period contained in the original Order Form unless you provide at least 3 months’ notice prior to the end of the term detailed in the Order Form. Such renewals shall be subject to a 5% fee increase unless Format deems that a further increase is required (based on your historical use of the Service) in which case Format will inform of such increase and a new Order Form will be issued.

i. Billing Communications.
You agree that Format may contact you at any time by email, push notifications, or other method with information relevant to your subscription, billing, and use of the Service.

4. Your Obligations

You shall:

(a) provide Format with:

(i) all necessary co-operation in relation to the Terms; and

(ii) all necessary access to such information as may be required by Format

in order to provide the Services;

(b) comply with all applicable laws and regulations with respect to your activities under this agreement;

(c) carry out all other responsibilities set out in this agreement in a timely and efficient manner. In the event of any delays in your provision of such assistance as agreed by the parties, Format may adjust any agreed timetable or delivery schedule as reasonably necessary;

(d) use the Services in accordance with the terms and conditions of this agreement;

(e) obtain and shall maintain all necessary licences, consents, and permissions necessary for the Format, its contractors and agents to perform their obligations under the Terms, including without limitation the Services;

(f) ensure that your network and systems comply with the relevant specifications provided by Format from time to time; and

(g) be solely responsible for procuring and maintaining its network connections and telecommunications links from your systems to Format’s data centres, and all problems, conditions, delays, delivery failures and all other loss or damage arising from or relating to your network connections or telecommunications links or caused by the internet.

5. Charges and payment

5.1 You shall pay the subscription fees to Format for subscriptions in accordance with this clause and the Schedule including the set up costs. You shall provide to Format valid, up-to-date and complete credit or debit card details or approved purchase order information acceptable to Format to set up a direct debit and any other relevant valid, up-to-date and complete contact and billing details and, if you provide:

(a) your card details to Format, you hereby authorise Format to bill such credit card or make the direct debit payment on the agreed date each month during the Term:

(b) If Format has not received payment within 30 days after the due date, and without prejudice to any other rights and remedies of Format, Format may, without liability to the you, disable your password, account and access to all or part of the Services and Format shall be under no obligation to provide any or all of the Services while the invoice(s) concerned remain unpaid; and interest shall accrue on a daily basis on such due amounts at an annual rate equal to 2 % over the then current base lending rate of Barclays Bank from time to time, commencing on the due date and continuing until fully paid, whether before or after judgment.

6. Format’s Intellectual Property

Except as expressly set out in these Terms, all intellectual property rights in and to the Service and Licensed Content remain the sole property of Format and its licensors. You assign to Format any suggestions, ideas, enhancement requests, or other feedback you provide to Format relating to the Service or Format’s products. Format owns all content, data, software, inventions, ideas and other technology and intellectual property that it develops in connection with the Service and its products. Except as expressly stated herein, the Terms do not grant you any rights to, under or in, any patents, copyright, database right, trade secrets, trade names, trade marks (whether registered or unregistered), or any other rights or licences in respect of the Services

We get great ideas about how to improve Format from our users. If you share feedback or ideas with us, you’re letting us use that information to improve Format, and we own any of those improvements we make.

Format confirms that it has all the rights in relation to the Services that are necessary to grant all the rights it purports to grant under, and in accordance with, the Terms.

7. Warranty Disclaimer.

The Service is provided on an “as-is” and “as-available” basis. To the maximum extent permitted by applicable law and subject to any non-excludable rights and remedies you may have under applicable law, Format, its licensors, and its Formats, expressly disclaim any and all warranties of any kind, whether express or implied, including, but not limited to, warranties of merchantability, fitness for a particular purpose, or non-infringement. Format does not warrant that your use of the Service will be uninterrupted or error-free. Format does not warrant that it will review your data for accuracy or that it will preserve or maintain your data without loss. You understand that use of the Service necessarily involves transmission of your data over networks that Format does not own, operate, or control, and that Format is not responsible for any of your data lost, altered, intercepted or stored across such networks. Format will not be liable for delays, interruptions, service failures, or other problems inherent in use of the internet and electronic communications or other systems outside Format’s reasonable control.

We offer the Service as-is and can’t be responsible for things outside of our control.

8. Your Indemnity Obligations

You agree, to the extent permitted by law, to defend, indemnify and hold harmless Format and its affiliates, officers, directors, agents, licensors and employees from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) resulting from or related to (i) your violation of these Terms or (ii) your User Content.

If Format suffers harm due to your content or your violation of these Terms, or if someone tries to hold Format responsible for your content or your violations, you’ll be responsible for any costs incurred by Format and defending Format.

9. Limitation of Liability

In no event shall either party’s aggregate cumulative liability hereunder (whether in contract, tort, negligence, strict liability in tort or by statute or otherwise) exceed the greater of (i) £100 or (ii) the subscription fees paid by you to Format during the twelve-month period preceding the event or occurrence giving rise to such liability. The foregoing limitations shall not apply to liabilities arising out of your indemnification obligations or your breach of the section entitled ‘restrictions on use of the service.’

In no event shall either party be liable for any consequential, incidental, indirect, special, exemplary or punitive damages, losses, or expenses (including but not limited to business interruption, lost business or lost profits) even if it has been advised of their possible existence and notwithstanding the failure of essential purpose of any remedy. The foregoing limitations shall not apply to liabilities arising out of your indemnification obligations or your breach of the section entitled ‘restrictions on use of the service.’

Format is not responsible for, and assumes no liability for, the contents of User Content.

These terms do not affect consumer rights that cannot by law be waived or limited. These terms do not exclude or limit liability arising out of either party’s gross negligence, fraud or wilful misconduct.

Nothing in this agreement excludes the liability of Format for

(a) for death or personal injury caused by the Format’’s negligence; or

(b) for fraud or fraudulent misrepresentation

10. Term and Termination

a. Term.

These Terms shall take effect from the signature of the Order Form and shall continue in full force and effect until terminated in accordance with the Order Form and/or the Terms.

b. Violations.
If Format, in its reasonable discretion, determines that you or your use of the Service, your User Content, or your Designs violate these Terms, including but not limited to, Format’s Acceptable Use Policy, the Section entitled ‘Restrictions on Use of the Service,” or the Section entitled “Anti-discrimination,” (any of which is considered a “Violation”) Format may take one or more of the following actions: (i) delete the prohibited User Content or Designs; (ii) suspend your access to the Service; (iii) terminate and delete your account along with all Designs and User Content associated with that account (iv) permanently ban you from using the Service; and/or (v) disclose the prohibited User Content or Designs to appropriate government authorities.

If you break the rules, we have the right to remove you and everything in your account from the Service.

c. Effect of Termination.
In the event of termination of your subscription for cause due to default by Format, Format shall refund, on a prorated basis, any prepaid fees for the Service for the period beginning on the effective date of termination through the end of your then-current subscription. In the event of a termination of your subscription to a violation by you, you will not receive any refund and shall immediately pay any outstanding fees for the remaining period of your subscription.

Upon any expiration or termination of your Subscription, you must cease using the Service. You will lose access to your Designs, User Content, and any other information uploaded to the Service (and we may delete all such data unless legally prohibited) after expiration or termination of Your Subscription. User Content included in any shared Design will continue to available within that Design even after the expiration of Your Subscription. Unless your account was terminated due to a Violation, you can download or export your User Content and Designs using the functionality of the Service prior to the expiration or termination of your subscription. If your account has been terminated due to a Violation, you may not create a new account on any Format Service unless you receive Format’s written permission.

d. Survival of Terms.
Sections titled “Term and Termination,” “Billing,” “Format’s Intellectual Property,” “Limitation of Liability,” “Indemnification,” and “Miscellaneous” inclusive, shall survive any expiration or termination of these Terms.

11. Confidentiality

11.1 Each party may be given access to Confidential Information from the other party in order to perform its obligations under this agreement. A party’s Confidential Information shall not be deemed to include information that:

(a) is or becomes publicly known other than through any act or omission of the receiving party;

(b) was in the other party’s lawful possession before the disclosure;

(d) is independently developed by the receiving party, which independent development can be shown by written evidence.

11.2 Subject to clause 11.4, each party shall hold the other’s Confidential Information in confidence and not make the other’s Confidential Information available to any third party, or use the other’s Confidential Information for any purpose other than the implementation of this agreement.

11.3 Each party shall take all reasonable steps to ensure that the other’s Confidential Information to which it has access is not disclosed or distributed by its employees or agents in violation of the terms of this agreement.

11.4 A party may disclose Confidential Information to the extent such Confidential Information is required to be disclosed by law, by any governmental or other regulatory authority or by a court or other authority of competent jurisdiction, provided that, to the extent it is legally permitted to do so, it gives the other party as much notice of such disclosure as possible and, where notice of disclosure is not prohibited and is given in accordance with this clause 11.4, it takes into account the reasonable requests of the other party in relation to the content of such disclosure.

11.5 Neither party shall be responsible for any loss, destruction, alteration or disclosure of Confidential Information caused by any third party.

11.6 You acknowledges that details of the Services, and the results of any performance tests of the Services, constitute Format’s Confidential Information.

11.7 No party shall make, or permit any person to make, any public announcement concerning this agreement without the prior written consent of the other parties (such consent not to be unreasonably withheld or delayed), except as required by law, any governmental or regulatory authority (including, without limitation, any relevant securities exchange), any court or other authority of competent jurisdiction.

11.8 The above provisions of this clause 11 shall survive termination of this agreement, however arising.

12. Miscellaneous

a. Compliance with Applicable Law.
You agree to abide by all applicable local, state, national and foreign laws, treaties and regulations, in connection with your use of the Service. Format agrees to abide by all applicable local, state, national and foreign laws, treaties and regulations, in connection with its provision of the Service.

b. Governing Law and Venue.
These Terms will be governed by and construed in accordance with the laws of England and Wales.

c. Export Restrictions.
The Service is subject to trade sanctions and laws and regulations that govern the import, export, and use of the Service. These laws or regulations may prohibit Format from providing you the Service or require that we discontinue making it available to you without notice. By using the Service you agree to comply with all trade sanctions, export and import laws, and regulations and warrant that (i) you are not prohibited from accessing the Service, and (ii) you will not make available the Service to anyone who is prohibited from accessing it under the laws or regulations of any jurisdiction.

d. Force Majeure
Format shall have no liability to you under this agreement if Format is prevented from or delayed in performing its obligations under this agreement, or from carrying on its business, by acts, events, omissions or accidents beyond its reasonable control, including, without limitation, strikes, lock-outs or other industrial disputes (whether involving the workforce of Format or any other party), failure of a utility service or transport or telecommunications network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm or default of suppliers or sub-contractors, provided that you are notified of such an event and its expected duration.

e. Entire agreement
Each party acknowledges that in entering into this agreement it does not rely on and shall have no remedies in respect of any statement, representation, assurance or warranty (whether made innocently or negligently) that is not set out in this agreement. Each party agrees that it shall have no claim for innocent or negligent misrepresentation or negligent misstatement based on any statement in this agreement.

f. No partnership or agency
Nothing in this agreement is intended to or shall operate to create a partnership between the parties, or authorise either party to act as agent for the other, and neither party shall have the authority to act in the name or on behalf of or otherwise to bind the other in any way (including, but not limited to, the making of any representation or warranty, the assumption of any obligation or liability and the exercise of any right or power).

g. Assignment
You may not assign these Terms or any of your rights under these Terms without Format’s consent except to any successor by way of a merger, acquisition, or change of control. Format may transfer or assign any of its rights and obligations under these Terms, in whole or in part, at any time with or without notice.

h. Headings and Explanations
Headings used in these Terms and the explanatory boxes are provided for convenience only and will not in any way affect the meaning or interpretation of the Terms or any portion thereof.

i. Severability.
If a particular provision of these Terms is found to be invalid or unenforceable, it shall not affect the other provisions and the Terms shall be construed in all respects as if that invalid or unenforceable provision had been limited or omitted to the minimum extent necessary.

j. Waiver
Format’s express waiver or failure to enforce any provision of these Terms shall in no way be construed to be a present or future waiver of such provision nor affect Format’s ability to enforce any provision thereafter.

k. Notices.
All required notices to you will be sent to the email address associated with your account or through other legally permissible means.

l. Changes to these Terms
We may modify these Terms (and any policies or agreements referenced in these Terms) at any time. We will post the most current version of these Terms on format.social. We will provide you with reasonable advance notice of any change to the Terms that, in our sole determination, materially adversely affect your rights or your use of the Service. We may provide you this notice via the Service and/or by email to the email address associated with your account. By continuing to use the Service after any revised Terms become effective, you agree to be bound by the new Terms.

m. Changes to the Service
Format may add, change or remove features or functionality to the Service; modify or introduce limitations to storage or other features; or discontinue the Service altogether at any time. If you are on a paid subscription and Format discontinues the Service you are using during your subscription, Format will migrate or make available to you a substantially similar service provided by Format (if available) and if it’s unable to do so, Format will provide you a pro-rata refund of fees prepaid for the remaining period of your subscription.

n. Entire Agreement
These Terms and the terms and policies referenced herein constitute the entire agreement between you and Format with respect to the Service. These Terms supersede any prior representations, agreements, or understandings between you and Format, whether written or oral, with respect to the Service including previous versions of the Terms. All terms, conditions or provisions on a purchase order shall be of no force and effect notwithstanding any acceptance of such purchase order. The English version of these Terms will control.