Book a demo

How can sport maximise the potential of social media?

Our sport social media content creation webinar with The Good, The Bad & The Rugby explores how sports organisations can maximise their social media potential — and turn their content into a genuine competitive advantage.

Live webinar

Elma Smit, James Haskell, Sam Brett & Will Gilgrass present how can sport maximise the potential of social media?

Watch our exclusive webinar with key figures behind the The Good, The Bad & The Rugby franchises as we discuss how sport can maximise the potential of social media by:

  • The power of social media in sports and why rugby is struggling with Gen Z
  • The best (and worst) Six Nations social media moments
  • How The Good, The Bad & The Rugby has evolved into a sports media powerhouse
  • The role of brand partnerships in sports content
  • How Format helps sports teams and brands create high-quality social content faster and with less stress

Format is a human-powered digital asset creation tool, supercharged by AI and has helped The Good, The Bad & The Rugby expand their content offering by making the process of ideating, making and publishing social assets far easier.

Reducing the time it takes to create by up to 90%, GBR have been able to publish more, reach a greater audience and therefore have more social inventory and opportunity to sell to commercial partners – increasing the revenue generated from their social channels by 86% in a year.

If you’d like to talk to us about how Format can help you and your team – book a call now.

Jean de Villiers and Schalk Burger chatting with a guest during an episode of Boks Unpacked

House of Creative

Format was used to create Instagram Reels thumbnails which improved performance by 149% compared to the channel average

Sofar London

How Format allowed 98% of their artists to create perfectly on brand Sofar Fringe announcement assets

Three men in suits standing in front of a black background, with the third man holding a rugby ball. Image for sport marketing company Format

The Good, 
The Bad & The Rugby

How Format increased commercial revenue by 86%

More articles

Creating an Instagram post with ease while having a coffee

Instagram Post Mockup Generator — Free Tool for Marketers & Agencies

Create a realistic Instagram post mockup in seconds - free, no sign-up required and ready for client previews for pitch decks and campaign proposals.

How 25% of Born Survivor’s participants became micro-influencers posting branded graphics

How Born Survivor used Format to give every finisher a personalised branded graphic — and turned 25% of 2,000 participants into organic micro-influencers overnight.

Indian Cricket Ground

How CricViz’s analysts became social media producers during the IPL

We worked with CricViz during the IPL to quickly, easily and effectively convert their unrivalled data and analysis into beautiful and immediate social media assets