How can sport maximise the potential of social media?
Watch our webinar with The Good, The Bad & The Rugby as we explored how sport can maximise the potential of social media.
Live webinar

Watch our exclusive webinar with key figures behind the The Good, The Bad & The Rugby franchises as we discuss how sport can maximise the potential of social media by:
- The power of social media in sports and why rugby is struggling with Gen Z
- The best (and worst) Six Nations social media moments
- How The Good, The Bad & The Rugby has evolved into a sports media powerhouse
- The role of brand partnerships in sports content
- How Format helps sports teams and brands create high-quality social content faster and with less stress
Format is a human-powered digital asset creation tool, supercharged by AI and has helped The Good, The Bad & The Rugby expand their content offering by making the process of ideating, making and publishing social assets far easier.
Reducing the time it takes to create by up to 90%, GBR have been able to publish more, reach a greater audience and therefore have more social inventory and opportunity to sell to commercial partners – increasing the revenue generated from their social channels by 86% in a year.
If you’d like to talk to us about how Format can help you and your team – book a call now.
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